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Table of Contents

I. Introduction

II. Award Categories

III. Teams

IV. Languages

V. Judges

VI. Mentors

VII. Deliverables / Activities by Teams

VIII. TIC Americas Finals, San Salvador, El Salvador - June 2-3, 2011

IX. Activities during the TIC Americas Finals

X. Prizes

XI. Awards

XII. 2011 Timetable

XIII. Outline of Business Plan (for Talent and Innovation Awards)

XIV. Outline of Project Plan (for Eco-Challenge Awards)

XV. Judging Criteria and Scoring

XVI. General Terms and Conditions

XVII. For more information



These Criteria, Rules, Terms, and Conditions are subject to change. The Final Rules, Terms, and Conditions will be posted on www.ticamericas.net and the currently posted version will apply. Please direct any comments, recommendations, or suggestions to ticamericas@myybiz.net

TIC Americas presents awards as an international entrepreneur competition and business accelerator for young people. TIC Americas differentiates itself from other existing business plan competitions by incorporating a "before and after" phases (training and mentoring), and an "after" phase (follow-up, investment linkages, internships and promotion opportunities, among others). In 2011 TIC Americas includes the Eco-Challenge, sponsored by PepsiCo, a special category of awards within TIC Americas for projects related to environmental and water conservation.

TIC Americas has two phases:
1. Online Semi-Finals: Teams complete their concept paper, business / project plan – which include a market study, prototype test, a website, and a promotional photos or video or graphical presentation. A BOOT (Business Opportunity On-line Training) Camp information and technical resources is available to Teams to develop their idea into a solid plan and create a practical strategy for implementation. Groups of international judges review these plans and select the top Finalists to compete in the On-site Finals.

2. On-site Finals: Finalist Teams make their "pitch" in person for a TIC Americas Award to judges and have the opportunity to showcase and promote their product in an international event prior to the annual General Assembly of the Organization of American States (OAS). In 2011 the Finals will be held in San Salvador, El Salvador, June 2-3, 2011 immediately prior to the XLI OAS General Assembly.


At the time of registration, Teams will establish their eligibility for TIC Americas according to the criteria for TIC Americas Awards, as follows:

Talent and Innovation Awards

• An idea, social or entrepreneurial project under development that demonstrates talent and innovation in its design and / or startup strategy.

• Teams must present a business plan following the TIC Americas template that includes:
• A market study to validate their prototype in the market.
• An operational website and
• A promotional digital video.

• Teams registering for the Talent and Innovation Awards must be citizens or legal residents of the country they are representing and be legally authorized to start and operate a business in that country. International Teams may compete
Eco-Challenge Awards

• An idea, social or entrepreneurial project under development that offers a viable solution for one of the following five eco-challenges:
1. There is no environmental curriculum for Latin American students.
2. Approximately 15% of the population in LAR has no access to water in their homes.
3. Many of our rivers (or fresh water sources) are polluted in LAR.
4. Approximately 15% of the population in LAR has no access to sanitation.
5. Your eco-challenge…

• Teams must present a description of the solution and design of the project following the Eco-Challenge template that includes:
• An implementation strategy and plan, identifying the target audience and a 6-12 month budget.
• An operational website (optional) and
• Promotional photos OR digital video OR graphical presentation.

• Teams registering for the Eco-Challenge Awards must be citizens or legal residents of a country within Latin America and the Caribbean region (except for Venezuela which due to legislation cannot participate in the eco-challenge competition).
Projects and enterprises will be evaluated according to the award category for which they have registered. Please refer to the evaluation criteria detailed on section XI.

Projects receiving any award in previous TIC Americas competition, including Eco-Challenge, will not be eligible to compete for any of the 2011 TIC Americas Awards. • TIC Americas Teams must include a minimum of three members and a maximum of ten members, with the following functions:

• Chief Executive Officer.
• Chief Financial Officer.
• Chief Technical Officer.

• All Team members (excluding mentors) must be between 13 and 36 years of age by 11:59 pm, December 31, 2010. Proof of age will be required for Finalists.

• Any entrepreneur (under the age of 36) may enter regardless of their level of education.

• A Team with multinational Teams will be considered to be from the country where the CEO is a citizen or permanent resident.

• Since much of the competition and communication is through the Internet, the Team should have adequate access to the Internet during the competition to ensure full participation.

• YABT Staff, National Chapters, Officials, Board of Directors, PepsiCo Staff, and sponsors, as well as their immediate family members are not eligible to participate.

• Projects must be submitted in Spanish or English during the on-line Semi-Finals.

• Teams qualifying for the on-site, live TIC Americas Finals must present copies of their written business plan in Spanish and English.

• Finalists must make their live presentation in English. If interpretation is needed, it will be responsibility of the presenter to provide it at the time of the live presentation. Language and criteria for regional, national, local, and sponsored awards will be announced separately for each award category.

• Judges will not evaluate grammar in the presentation or the business plan but focus instead on the overall quality of the business plan (finance and marketing feasibility, etc.)

• Judges from around the world will participate in TIC Americas Semi-Finals and Finals evaluating Teams. YABT and PepsiCo may appoint judges as required at their discretion.

• Judges will be experienced, bilingual professionals (English and Spanish speakers) whose skill sets make them amply qualified to carry out the judging of business/project plans and other materials submitted by Teams of TIC Americas, including the Eco-Challenge.

• Judges in both Semi-Finals and Finals phases will score the projects according to the judging criteria and templates in these Rules and Terms of Reference.

• Judges will provide feedback from the Semi-Finals and Finals to assist the participating teams in identifying areas for improvement.

• Judges will each arrive at their scores independently and will not discuss their scores or opinions with other individuals or judges.

• Judges agree to score Teams fully and impartially based on the technical quality and presentation of the business/project plan and the Team's performance during the competition and without regard to nationality, age, education or other discriminatory factors.

• All judges agree to terms of confidentiality prior to judging the business/project plans, and they agree to abide by the TIC Americas Rules and Terms of Reference established and published by YABT and PepsiCo.

• Mentors cannot be judges. Mentors and judges may not represent the same institution or organization. If this is unavoidable, they should remove themselves from judging that Team.

• YABT and PepsiCo will appoint an Evaluation Committee to coordinate the work of the judges and the review process during the Semi-Finals and Finals.

• All Teams have the option of working with one or more mentors and there is no restriction regarding age, experience, or education of the mentors.

• Mentors will participate on a voluntary basis and will not be paid by the Team, by YABT, TIC Americas, or PepsiCo.

• Mentors can aid team members during the project preparation by answering questions, providing industry and technical experience, helping with organizational strategies, editing business/project plans, evaluating team presentations, and facilitating the networks necessary for long-term success of the project.

YABT Staff, National Chapters Officials, Board of Directors, PepsiCo Staff, sponsors, as well as their immediate family members, are not eligible to participate as mentors.



All required documents, videos, links, and images must be uploaded to the Team space on the TICAmericas.net website. No documents will be accepted via email or in any other form, format, or location before or after the deadline.

a. Registration
• All Teams must register online at the TIC Americas webpage: www.ticamericas.net before March 1st, 2011 and be eligible for the award category for which they register.
• The participating Team list and the Concept Paper must be submitted by 6 pm, Washington, DC Time on March 1st, 2011. Those registered Teams then have until 6 pm (Washington, DC Time) on April 1st, 2011 to submit the remaining required documents and deliverables.
• All information during the Competition will be sent to the email address provided in registration. Teams are responsible for ensuring that the email is functional and the contents read on a regular basis.
• Registration has no cost.

b. Concept Paper
• Teams must present a Project Concept description of their business/project idea.
• The Concept Paper must be completed and submitted prior to advancing to the next stage of the competition.
• The Concept Paper for all categories of TIC Americas (except Eco-Challenge) can be in English or Spanish and should respond to the following questions as shown in the template available at the www.ticamericas.net website:
o What is the problem/challenge your business/project idea solves?
o How does your business/project idea solve that problem/challenge?
o Who benefits from your business/project idea? (i.e. customer or client)
o What is the innovation in your business/project?
o Indicate the stage of your business or water solution project:
• Is still an idea.
• Is an idea that has been started as a business/project.
• Is a business/project that has been operating and is ready to grow.
• Is a business/project that has been operating and has shown results in the past year.

• The concept paper for the Eco-Challenge category can be in English or Spanish and should respond to one of the following five eco-challenges:
1. There is no environmental curriculum for Latin American students.
2. Approximately 15% of the population in LAR has no access to water in their homes.
3. Many of our rivers (or fresh water sources) are polluted in LAR.
4. Approximately 15% of the population in LAR has no access to sanitation.
5. Your eco-challenge…

• The concept paper should respond to one of the above Eco-Challenges by answering the questions below as shown in the template available at the www.ticamericas.net website.
o What is the eco-challenge your business/project idea solves?
o How does your business/project idea solve that eco-challenge?
o Who benefits from your business/project idea? (i.e. customer or client)
o What is the innovation in your business/project?
o Indicate the stage of your environmental solution project:
• Is still an idea.
• Is an idea that has been started as a business/project.
• Is a business/project that has been operating and is ready to grow.
• Is a business/project that has been operating and has shown results in the past year.

c. Business Opportunity Online Training (BOOT) Camp / Water Resource Center
The objective of the BOOT Camp/Water Resource Center is to provide Teams with tools that will aid them in developing their
o Business/Project Plan, including the market study
o Prototype validation.
o Promotional Video
o Website
• All registered participants will have the opportunity to access the BOOT Camp/Water Resource Center, which consists of a Resource Center and online courses through the TIC Americas website: www.ticamericas.net.
• The Team can also obtain on site training through local supporter organizations, e.g., universities, NGOs, incubators, research centers or private sector institutions

d. Business/Project Plan
Business Plan And Prototype Test Template for Talent and Innovation Awards

Project Plan Template for Eco Challenge Awards










Please refer to sections X-XI for the template of the Business/Project Plan.
• The business/project plan submission must follow the template provided by YABT for the appropriate award category.
• On-line phase: Business/Project Plans can be submitted in Spanish or English
• Concept Papers can be submitted until March 1st, 2011 and the complete Business/Project Plans for the on-line submitted by 6 PM Washington DC time on April 1st, 2011. The documents cannot be altered or amended after that date.
• TIC Americas Finals: Those Teams qualifying for the on-site, live Finals must present copies of their Business/Project Plan in both Spanish and English.


Market Validation of the prototype (required)
This stage will be useful to develop the first draft of the business/project plan.
• Prototype Test: Teams should include a prototype and take it to the market to validate the business/project idea they want to develop. The presentation of the prototype must to describe their functionality, design and characteristics.
• Customer Survey: After the prototype test in the market, teams must present evidence, through the analysis of the survey, videos, pictures and interviews:
o Interview at least five potential clients/beneficiaries.
o Present Record of the meetings. (Transcripts of Questions and Answers)
o Contact Information and reason why that potential customer/beneficiary of the project was chosen.
o Photos of the team interviewing each potential customer/beneficiary. (if available)
o Feedback and suggestions from the potential customers/beneficiaries interviewed.

e. Website (is mandatory for all TIC Americas categories, and optional for Eco-Challenge participants):
• Participating Teams must develop their own webpage to showcase their product or service.
• Teams may build their website using any software (DIY, Blogs, etc) available online.
• YABT BOOT Camp provides information about free tools for website development.
• It is not mandatory for teams to have their own domain; websites may be hosted in free platforms.

f. Promotional Photos OR Digital Video OR Graphical Presentation
• All participating Teams must develop promotional photos or digital video or graphical presentation of their product or service.
• The promotional video shall not exceed 3 minutes.
• The promotional photos or digital video or graphical presentation may be in English or Spanish, with subtitles in the other language if possible.
• Teams participating in the 2011 Finals in San Salvador, El Salvador, shall present the promotional photos or digital video or graphical presentation. If the promotional photos or digital video or graphical presentation is presented in a different language, it must have English subtitles.



• Finalists will be selected from the qualifying teams that have registered and completed the process in the on-line phase and are eligible to participate in the on-site Finals. YABT and PepsiCo will determine the number of teams who qualify for the Finals, up to thirty teams, to compete for the Talent and Innovation Awards and up to eight teams to compete for the Eco-Challenge Awards.

• Qualifying Finalist Teams (representing a country from the Americas) will receive sponsorship (as detailed below) for one member to attend the Finals. Other team members and mentors wishing to travel to the Finals are responsible for finding their own sponsorship to attend.

• Travel to be provided by YABT and PepsiCo for the one representative of the team who will go to El Salvador and includes one round trip economy class ticket, accommodation, lunches, and local transportation. The Team member who receives the round trip ticket to El Salvador must depart from the country the team represents.

• International Teams, i.e., those registering outside the Americas who are competing for the International Alliance Award, are responsible for all of their own expenses. International teams can only compete for the Talent and Innovation Awards in TIC Americas 2011. Eco-Challenge participants can not be residing outside Latin America and the Caribbean.

• YABT and PepsiCo will notify the international community and media of the teams selected to be part of the on-site Finals through www.ticamericas.net, www.yabt.net, and www.pepsimundo.com
• Finalists' teams competing for TIC Americas Awards must bring copies of their business plan in English. The live presentation must be in English.
• Each team may designate up to two members to present in the TIC Americas Finals Evaluation Committee. No other members or mentors will be allowed to attend or participate in the presentation.
• Those persons that the Team identifies to make their "pitch" to the Finals Judges should be able to present and answer questions in English.

• International Expo.
• Final business plan presentations and presentations to Judges in English by 1-2 team members
• Each presentation will be followed by a round of questions and answers. Presenters should be able to respond in English.
• A prototype must be presented in the Finals.
• Awards Ceremony and Presentation of Finalists Certificates
A certificate from YABT/OAS/PepsiCo will be presented as TIC Americas Finalist for each registered team member for that award category.


• All evaluated TIC Americas Awards, including Eco-Challenge Awards will include a cash prize of $5000. As the Peoples' Choice Award is based on popular vote and not an evaluation and teams are eligible to win this award and other award, there is no cash prize for the People's Choice Award.
• One trophy for the Team as winner of their TIC Americas Award
• A Certificate for each registered Team member as TIC Americas Winning Team
• Participation in the TIC Americas Alumni Network
• Other networking and leadership opportunities for showcasing their business in future YABT and international events, follow-up mentoring, training, and promotional activities.


Talent and Innovation Awards

Spirit of Entrepreneurship
• Presented to the team that best exemplifies the entrepreneurial spirit in the creation of a business attitude, teamwork, initiative, persistency, resourcefulness, overcoming personal or environmental obstacles.

Social Entrepreneurship
• Presented to the team that best combines young entrepreneur business innovation and acumen with social actions and responsibility to create lasting change that positively impacts the community, locally, nationally, or internationally.

New Markets
• Presented to the team whose product or service enters previously untapped territories or creates new demand or satisfies an existent one in a different way.

Tradition and Culture
• Presented to the team that builds on or integrates traditional knowledge or technologies into today's processes, products or services.

Creative Design
• Presented to the team whose business process, promotion, website, or other aspect of design features characteristics that are unique and graphically new or interesting.

E-Business
• The team whose website presents the better system to carry on electronic operations, such as: selling of products/services, customer support, information delivery, etc.

International Alliance Award
• International teams from outside the Americas may enter to be considered for one award based on similar criteria to those mentioned above.

People's Choice
• The team that gathers the most amount of votes from visitors to the international expo at the finals event will be recognized as the winner of the People's Choice Awardee. There is no financial prize for the People's Choice Award.


Eco-Challenge Awards


YABT and PepsiCo will recognize the Team that presents the most innovative
and viable project or social enterprise to solve one
of the following five eco-challenges.
1. There is no environmental curriculum for Latin American students.
2. Approximately 15% of the population in LAR has no access to water in their homes.
3. Many of our rivers (or fresh water sources) are polluted in LAR.
4. Approximately 15% of the population in LAR has no access to sanitation.
5. Your eco-challenge…
• The solution must have the potential to be both scalable and self-sustainable.

Regional, National, Local and Sponsor or Other Special Awards
YABT and its sponsors may present other Special Awards to eligible TIC Americas Teams according to their specific priorities. TIC Americas Rules, Terms and Conditions will apply. Special Awards may have different judging criteria that will be announced and posted separately


Item Starts Deadline
Registration Opens: Online through www.ticamericas.net November 15, 2010 March 1, 2011
Concept Paper: Submitted when registering November 15, 2010 March 1, 2011
Draft Business Plan/Project Revision: teams are encouraged to start their business/project plans from the moment they register. Teams who submit a draft business plan by March 1 will receive feedback. After submitting the Concept Paper March 1, 2011
BOOT Camp/Water Resource Center: access online resources and courses At registration Ongoing – Open to all teams
Market Study: develop a prototype, interview 5 customers, and elaborate a report that will be included in your business/project plan At registration April 1, 2011
Business/Project Plan: includes executive summary, market and financial feasibility, innovation, organizational structure, etc. At registration April 1, 2011
Website: develop your company/team website At registration April 1, 2011
Promotional Video: develop an advertisement video (or graphical presentation for the Eco-Challenge Awards) of up to 3 minutes to promote your business/project idea. At registration April 1, 2011
Evaluation: international judges identified by YABT and PepsiCo will evaluate all registered teams that completed the TIC Americas process. All teams will receive feedback. April 4, 2011 April 22, 2011
Announcement of Finalists: Teams advancing to the finals will be notified by e-mail. The list of finalists will be published on www.ticamericas.net, www.yabt.net, and www.pepsimundo.com
May 1, 2011
TIC Americas Finals 2011: International Expo, Workshops, Networking Opportunities, Finals Evaluations, Awards Ceremony
June 2-3, 2011


Teams should review the scoring criteria in the section XV on how the Business Plans will be scored to ensure that all relevant points are covered in their presentations. Those Business Plans that most closely address these points will be at a competitive advantage. The following format is suggested to organize the plan.

A. Executive Summary - No more than 500 words (one page, concrete and concise), including:
• Summary of Business Plan Processes
• Description of success elements / Core business
• Goals of the Project
• Conclusion

B. Innovation
• The product/service demonstrates improvement satisfying a customer need.
• The business plan demonstrates improvement in the business process.
• And / or improvements by introducing something new / different from existing knowledge and technologies.

C. Market Feasibility
• Product / Service
• Market Study: Supply, demand and competitors.
• Design of Logo, Label, Package
• Product's Life Cycle
• Target market and market niche
• Competitive Advantage
• Promotion and Advertising Campaign
• Strategy and channels of Distribution.
• Price and Costs Analysis
• Sales Forecast
• Short, Medium and Long term objectives
• Prototype Technical Specifications
• Components and elements of technology plan
• Product design and Process Flow Chart
• Production Strategy, Machinery and Equipment
• Quality control procedures, Supply and production chain

D. Management and Organizational Structure
• Organizational Chart: Logical and structured, well-defined roles
• Mission, Vision and Objectives
• Human Resources Recruitment and Selection Process
• Training, number of employees Job Descriptions and Remuneration
• Internal Communication strategies.
• Legal Constitution of the Business
• Intellectual Properties and Patents, if necessary

E. Financial Feasibility
• Short, Medium and Long Term Objectives
• Cost Analysis
• Initial Investment and Return on Investment
• Cash Flow and Financial Forecasting: Scenarios
• Financial Statement and Balance Sheet


Teams should also review the scoring criteria on how the Project Plans will be scored to ensure that all relevant points are covered in their presentations. Those Project Plans that most closely address these points will be at a competitive advantage and those that do not may be determined to be ineligible or nonresponsive. The following format is suggested to organize the plan. Note: This is a sample only; please refer also to judging criteria for other specifications that will be evaluated for the Award category you select.

The solution must address one of the following five Eco-Challenges:
1. There is no environmental curriculum for Latin American students.
2. Approximately 15% of the population in LAR has no access to water in their homes.
3. Many of our rivers (or fresh water sources) are polluted in LAR.
4. Approximately 15% of the population in LAR has no access to sanitation.
5. Your eco-challenge…


A. Executive Summary - No more than 500 words (concrete and concise), including:
• Summary of Project Plan
• Goals of the Project
• Why would your Project be successful

B. Innovation
• Demonstrate how the Project Plan creatively addresses environmental issues.
• How the Project Plan demonstrates improvement and satisfies the market needs.

C. Market Feasibility
• Explain the feasibility of the solution
• Market Research
• Target market and market niche
• Competitive Advantage
• Short, Medium and Long term objectives
• Prototype Technical Specifications
• Production Strategy, Machinery and Equipment (if applicable)

D. Management and Organizational Structure
• Organizational Chart: Logical and structured, well-defined roles
• Mission, Vision and Objectives
• Intellectual Properties and Patents (applicable for the safe water solution only)

E. Financial Feasibility
• Short, Medium and Long Term Objectives
• Cost Analysis
• Initial Investment and Return on Investment
• Sustainability (applicable for the safe water solution only)


On-line Phase

  Element Objective Scoring Weight 65%
A Business Plan Technical Review   65%
1. Innovation Creativity and Originality 15%
2. Market Feasibility Response to Clear Market Needs 15%
3. Management Feasibility Human and Technical Resources 15%
4. Financial Feasibility Start up and Sustainability 15%
5. Overall Business Plan Presentation Technical / Presentation Professionalism 5%
       
B Video, Website and Prototype   35%
1. Promotional Video   10%
2. Website   10%
3. Prototype   10%
  Total Percent   100%

Evaluation Scale: 1-5
Business Plans will be evaluated on the following criteria with points assigned on this rating scale:
0 = Does not meet the criteria at all or attempt to – Unacceptable.
1 = Meets some criteria but unacceptable - Very poor.
2 = Meets the criteria minimally – Poor.
3 = Meets the criteria but does not exceed it – Adequate.
4 = Meets criteria and substantially exceeds it – Good.
5 = Meets criteria and demonstrates highest excellence and superiority – Excellent.


A. Business Plan Technical Review
Maximum 65 points – Maximum 5 points each section
1. Innovation  
  • The product/service demonstrates improvement satisfying a customer need  
  • Demonstrates improvement in the Business process  
  • The business idea demonstrates improvements by introducing something new/different from existing ones  
  Subtotal Innovation – Maximum points = 15  
     
2. Market Feasibility  
  • Demonstrates the market for the company's product/service  
  • Understands the market and identify the customers  
  • States that it product/service will be competitive to achieve a leadership position in its market  
  Subtotal Market Feasibility – Maximum points = 15  
     
3. Management Feasibility  
  • Integrates the resources with its development strategies  
  • Clearly defines the organizational structure  
  • Combines technology with the production process  
  Subtotal Management Feasibility – Maximum points = 15  
     
4. Financial Feasibility  
  • States its funding strategy  
  • Justifies the return of investment  
  • Analyzes its financial forecast  
  Subtotal Financial Feasibility – Maximum points = 15  
5 Overall Business Presentation  
  • Overall Business Presentation  

B Video, Website and Prototype

Maximum 35 points – Maximum 5 points each section
Description Score
1. Promotional Video  
• How effective does the promotional video sell the product / service  
• How well does the promotional video present an image of quality for the business  
Subtotal– Promotional Video Maximum points = 10  
 
2. Website  
• How effective does the website inform about the product/service
• How creatively does the website present the information  
Subtotal Website – Maximum points = 10  
   
3. Prototype  
• The prototype demonstrates the product/services features/characteristics.  
• How well does the Team present a credible and / or functioning prototype  
• How well does the prototype demonstrate innovative design / functionality  
Subtotal Prototype - Maximum points = 15  


On-Site Finals Judging Criteria and Scoring


  Element Objective Scoring weights
A. Business Plan Presentation   65%
1. Business Plan Feasibility/ Overall Quality 10%
2. Presentation Professionalism / Teamwork 15%
3. Promotional Video Originality / Creativity 10%
4. Exhibition Attractive / Attention-getting 10%
5. Prototype Functional / Realistic 15%
6. Elevator Speech Compelling / "Short and Sweet" 5%
       
B. Links with Awards   35%
  Total Percent   100%

Evaluation Scale: 1-5:
Business Plans will be evaluated on the following criteria with points assigned on this rating scale:
0 = Does not meet the criteria at all or attempt to – Unacceptable.
1 = Meets some criteria but unacceptable - Very poor.
2 = Meets the criteria minimally – Poor.
3 = Meets the criteria but does not exceed it – Adequate.
4 = Meets criteria and substantially exceeds it – Good.
5 = Meets criteria and demonstrates highest excellence and superiority – Excellent.

A. Business Plan Final Presentation (Maximum 65 points)
1. Business Plan– Maximum points = 10, i.e. 5 points each  
  How feasible is the business idea in real market conditions  
  How well does the overall business plan present the idea and its elements  
   
2. Presentation– Maximum points = 15, i.e. 5 points each  
  How effectively and compellingly does the team present the project  
  How well does the presentation demonstrate personal teamwork and cooperation  
  How clear is the verbal presentation of the business idea and activities  
     
3. Promotional Video – Maximum points = 10, i.e. 5 points each  
  How effective does the promotional video sell the product / service  
  How well does the promotional video present an image of quality for the business  
     
4. Exhibition– Maximum points = 10, i.e. 5 points each  
  How much attention the Team's booth attracts in the exhibition  
  How professional and creative does the Team's booth appear in the exhibition  
     
5. Prototype– Maximum points = 15, i.e. 5 points each  
  The prototype demonstrates the product/services features/characteristics.  
  How well does the Team present a credible and / or functioning prototype  
  How well does the prototype demonstrate innovative design / functionality  
     
6. Elevator Speech– Maximum points = 5 points total  
  How well does the Elevator Speech summarizes the business idea  

Judging Criteria and Scoring – Eco-Challenge Awards

Online and Onsite Evaluation Criteria
  Scoring Element Value
1. Innovation 15%
2. Market Feasibility 25%
3. Management Feasibility 25%
4. Financial Feasibility 25%
5. Overall Project Plan Presentation 10%

Evaluation Scale: 1-5
Business Plans will be evaluated on the following criteria with points assigned on this rating scale:
0 = Does not meet the criteria at all or attempt to – Unacceptable.
1 = Meets some criteria but unacceptable - Very poor.
2 = Meets the criteria minimally – Poor.
3 = Meets the criteria but does not exceed it – Adequate.
4 = Meets criteria and substantially exceeds it – Good.
5 = Meets criteria and demonstrates highest excellence and superiority – Excellent.


Scoring Elements Percentage
1. Innovation  
• The safe water solution presents the problematic and a creative, affordable, feasible solution 10%
• The solution should not already exist (though it can be an adaptation or improvement of an existing solution) 5%
Subtotal Innovation– Maximum Percentage: 15% 15%
   
2. Market Feasibility Percentage
• Addresses specific needs 10%
• Demonstrates the feasibility of producing the solution in developing countries and with limited resources 15%
Subtotal Market Feasibility– Maximum Percentage: 25% 25%
   
3. Management Feasibility  
• Provides an implementation plan for developing countries 5%
• Demonstrates how the community can take ownership of the solution and maintain it in a sustainable way 10%
• Demonstrates replicability of the solution in other countries or regions 10%
Subtotal Management Feasibility– Maximum Percentage: 25% 25%
   
4. Financial Feasibility  
• Demonstrates efficiency in reaching the most people with minimum investment per person 10%
• It demonstrates sustainability of the solution with minimum funds for maintenance 15%
Subtotal Financial Feasibility– Maximum Percentage: 25% 25%
   
5. Overall Project Plan Presentation Percentage
• Visual materials to present the videogame (video, photos, graphs, website, etc.) 5%
• Presents all requirements in a clear and complete form 5%
Subtotal Project Plan Presentation – Maximum Percentage: 10% 10%
Total Project Plan Technical Review 100%


Before you register, carefully read the official contest rules below. You must agree to these official rules by clicking the checkbox where indicated when entering the contest.

1. Principle of Confidentiality
The organizer, the Young Americas Business Trust (YABT), sponsors: PepsiCo, judges, and any other person involved in TIC Americas, hereafter referred to as the "Competition" will maintain faithful enforcement of the Principle of Confidentiality of the projects presented by the teams for TIC Americas (including the Tatent & Innovation and Eco-Challenge Awards) in accordance with the Rules, Terms and Conditions.

All information submitted by the Teams during the Online Semi-Finals is considered confidential.
Teams will be asked to provide a summary of the project that will be made available to the public though the YABT, TIC Americas, and PepsiCo websites, informational bulletins, and magazines. Websites listed by the Teams under the Team Profile will be considered public information. During the Online Semi-Finals and Onsite Finals Project Plans will be reviewed by the judges, who have previously agreed to maintain confidentiality of the Business/Project Plans. Business/Project Plans during the live Finals presentation will be considered to be confidential information.

It is the Teams' responsibility to decide which and how much information should be disclosed at any time during their participation in TIC Americas and Eco-Challenge. YABT and PepsiCo are not responsible for any type of complaints or demands from a third party who alleges that any project or work submitted and presented to TIC Americas and Eco-Challenge contains proprietary work that they consider to be their own.

2. Usage of Team Profiles and Pictures of Team Members
By submitting a project the Team acknowledges that the Team Profile and pictures of Team Members that are submitted during the Team's participation in any phase of TIC Americas and Eco-Challenge will be collected and saved in the TIC Americas database. YABT and PepsiCo are authorized the rights of free use, reproduction, and dissemination of the Team Profile and Pictures for the purposes of TIC Americas and Eco-Challenge.

Personal information, such as email, phone, gender, address, age, and education level collected at the time of registration will be added to YABT and PepsiCo's database, and Teams will receive communications regarding new programs, competitions, events, promotions, new products, etc. unless the Team opts out at registration. If at any point, the Team wants to cancel the subscription to any of the two databases, the Team might request the cancelation in writing by email to TIC Americas.

It is understood and agreed that this condition of use of the Profile, personal information, and pictures of the Teams does not violate the Principle of Confidentiality described in the previous clause nor does it at any time generate an obligation of payment or other remuneration as a lucrative activity in favor of the Team for such usage.

3. Selection of the Judges
The Young Americas Business Trust and PepsiCo will appoint judges for the on-line Semi-finals and Finals phases of the Competition. The judges will be professionals from the academic and business world and able to analyze different areas of the business/project plan such as innovation, marketing, technology, human resources, and finance.

4. Decisions of the Evaluation Committee
The decisions of the Evaluation Committee will be final and not subject to appeal. The Evaluation Committee reserves the right to resolve any point not mentioned in the terms and conditions of TIC Americas and Eco-Challenge at its sole discretion. The Evaluation Committee will only make Awards if the projects presented reach an adequate level of quality at its sole discretion.

5. Announcement of the Finalists
Up to thirty (30) Finalists Teams may be selected for the Talent and Innovation Awards and up to Eigth (8) Finalists Teams for the Eco-Challenge Awards. Those Teams who qualify for the Finals phase of TIC Americas and Eco-Challenge will be notified at the e-mail address used for the Team at the time of registration. The list of qualifying Finalists will be published on the TIC Americas website, www.ticamericas.net, as well as on www.pepsimundo.com.

6. Disqualification
YABT and PepsiCo may disqualify any Team if:
• There is actual, alleged or publicized illegal conduct of any registered Team member,
• Any registered Team member has been charged with or convicted of a crime,
• Any registered Team member's behavior is considered offensive or violates generally accepted community standards of behavior including, but not limited to, illicit drug use or public intoxication, or and action that leads YABT and/or PepsiCo to believe or conclude that the public association with the Team subjects YABT and/or PepsiCo to ridicule, contempt, controversy, embarrassment or scandal.

Disqualified Teams and each registered member or of the Team will no longer be eligible to participate for any Award in TIC Americas, including the Eco-Challenge.

7. Tax and Legal Considerations
The cash prize in the Awards may have legal or tax implications for Team's domestic tax status in their home country and any taxes this will be entirely the responsibility of the winning Team(s). YABT and PepsiCo hold no responsibility with these or any related tax or related legal obligations of the Teams or winners, nor does any Team represent or hold themselves to represent YABT or PepsiCo.

8. Considerations about travel
YABT and PepsiCo agree to sponsor the travel of one representative of each of the Finalist Teams from Latin America and the Caribbean to the Finals in San Salvador, El Salvador, under the following conditions:
• Actual value of the trip may vary depending on the Finalist's point of travel origin, air transportation and hotel price fluctuations.
• Airport, airline, tickets and/or hotel accommodations for the Finals Event are to be selected by YABT and PepsiCo at their sole discretion.
• The Finalist Team must have all necessary identification and/or travel documents required for international travel. It is the traveler's responsibility to secure any visa needed for travel to El Salvador.
• All travel must be completed on the dates specified by YABT and PepsiCo or Award will be forfeited; alternate travel dates are not available. Unused travel will be forfeited.
• All other expenses not mentioned herein (including but not limited to airport taxes, local taxis, personal charges, medical expenses, meals, tips, gratuities, room service charges, or any additional incidental costs to the room, baggage fees and other incidental expenses) are the sole responsibility of the Finalist.
• A hotel deposit for these additional, non-reimbursable, expenses may be required at the time of check-in at the hotel, and such deposits are entirely the responsibility of the Finalist.
• The Finalists' participation in any or all activities of the Finals is voluntary. In the event that the Finalist Team elects not to participate in any or all designated activities for the Finals, the Finalist will be afforded no additional compensation in exchange.
• If the Team representing a Finalist Team is a minor (minimum age is determined by the Team's country of nationality's laws) the parent or legal guardian of that minor must sign all prize acceptance documents and accept the Award on behalf of the minor. The parent or legal guardian of such minor will be required to travel with the minor-aged Team member or sign and return a travel release and designate another adult member of the Team or the mentor as guardian before any travel occurs or arrangements finalized. It is understood and agreed that if the parent or legal guardian so authorizes, the minor may appear with the other registered Teams to receive the award. The parent or legal guardian of the minor will not be provided any grant or support for travel by YABT and PepsiCo, and should be responsible for all travel expenses for the Finals Event.

9. Author's Rights
The Author's Rights of the Business/Project Plans presented during the development of TIC Americas and Eco-Challenge, except for the eco-challenge 1 : There is no environmental curriculum for Latin American students, will be retained by the Teams who submitted them. YABT and PepsiCo must be given first option on any aspect of the project, including but not restricted to: implementation, funding, communication, etc.

While YABT and PepsiCo are interested in sponsoring the solution, they do not propose to own the Author's Rights to the project and these will be retained by the Team during the implementation of the project, if it is so selected.

For the YABT & PepsiCo Eco-Challenge 1: There is no environmental curriculum for Latin American students. If the project is determined to be acceptable and viable, YABT and PepsiCo will produce and distribute for free the solution for educational purposes.

As a practical matter, in order to accomplish the educational purpose of the solution, YABT and PepsiCo are required to have complete ownership of the material selected as the winning videogame and Eco-Challenge Award recipient.

For those solutions not selected as the winner and not recipient of the Award, the Team will retain proprietary rights to the project, consistent with the rights for use of the Profile and photographs, as outlined in these rules. YABT and PepsiCo will retain no interest in the proprietary rights for those projects not selected beyond the use of the Profile and photographs for promotion of the PepsiCo Eco-Challenge and TIC Americas.

Therefore, within these Terms and Conditions by entering the YABT & PepsiCo Eco-Challenge and uploading your project, you irrevocably grant to YABT and PepsiCo and their agents the unconditional and perpetual right to post, display, publish, use, adapt, edit and/or modify such Project in any way, in any and all media, for any purpose, without limitation, and without consideration to you. Teams agree to irrevocably assign and transfer to the Sponsors any and all rights, title and interest in Project, including, without limitation, all copyrights and waive all moral rights in the Project selected to be the recipient of the Award. Teams unwilling to adhere to this principle will be disqualified and ineligible for the Award.

All Competitors and Teams further agree to release and indemnify and hold harmless Sponsors and the YABT & PepsiCo Eco-Challenge Parties from any and all claims that any commercial, advertising, presentation, web content or any other material subsequently produced, presented, and/or prepared by or on behalf of Sponsors infringes on the rights of Competitors or Teams work as contained in any Project.

PepsiCo and YABT will include written credits to the registered competitors in a Team in the final product that is produced by YABT and PepsiCo.

10 Acceptance of the Terms and Conditions of TIC Americas
By registration for the YABT / PepsiCo Eco-Challenge, constitutes acceptance, on behalf of all the persons registering as the Team of all the Terms and Conditions included in this document. Modifications will be posted on the www.ticamericas.net website. It is the responsibility of the competitors to keep themselves up to date with publications and notices made by YABT and PepsiCo during the on-line and Finals phases

Furthermore, by registering a Team, all competitors agree that:
a) Any and all disputes, claims and causes of action arising out of or connected with their Project will be resolved individually, without resort to any form of class action;
b) Any and all claims, judgments and awards will be limited to actual third-party, out-of-pocket costs incurred, but in no event will attorneys' fees be awarded or recoverable;
c) The Team knowingly and expressly waives all rights to seek, punitive, incidental, consequential or special damages, lost profits and/or any other damages; d) They irrevocably waive any right to seek injunctive or equitable relief; and
e) They release and indemnify and hold harmless YABT, PepsiCo, the Contest Parties and the Judges from any and all claims that any commercial, advertising, presentation, web content or any other material subsequently produced, presented, and/or prepared by or on behalf of YABT and PepsiCo infringes on any of the rights of Team's work as contained in the Project.

11. About the Organizer and Sponsor
• TIC Americas Organizer: Young Americas Business Trust, 1889 F Street NW, Washington, DC, 20006
• Eco-Challenge Sponsor: PepsiCo Americas Beverages, 800 Fairway Drive, Suite 400, .Deereflield Beach, Florida 33441.

12. Limitations of Liability and Release
No liability or responsibility is assumed by YABT and / or PepsiCo or judges or other sponsors resulting from any user's participation in or attempt to participate in TIC Americas or their ability or inability to upload or download any information in connection with participating in the TIC Americas. No responsibility or liability is assumed by YABT and / or PepsiCo or judges or other sponsors for technical problems or technical malfunction arising in connection with any of the following occurrences or any other circumstance which may affect the operation of TIC Americas: hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or other online communication problems; errors or limitations of any Internet service providers, servers, hosts or providers; garbled, jumbled or faulty data transmissions; failure of any e-mail transmissions to be sent or received; lost, late, delayed or intercepted e-mail transmissions; inaccessibility of the Website in whole or in part for any reason; traffic congestion on the Internet or the Website; unauthorized human or non-human intervention of the operation of TIC Americas, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, worms; or destruction of any aspect of TIC Americas, or loss, miscount, misdirection, inaccessibility or unavailability of an email account used in connection with the Contest.

YABT and PepsiCo and judges and other sponsors are not responsible for any typographical errors in the announcement of prizes or these official TIC Americas Rules, or any inaccurate or incorrect data contained on the Website. Use of Website is at user's own risk. YABT / PepsiCo and the judges and other sponsors are not responsible for any personal injury or property damage or losses of any kind which may be sustained to user's or any other person's computer equipment resulting from participation in TIC Americas, use of the Website or the download of any information from the Website. By participating in TIC Americas, the Team releases YABT & PepsiCo, judges and other sponsors from any and all claims, damages or liabilities arising from or relating to such Team's participation in TIC Americas. By accepting a prize in TIC Americas, each Team agrees that YABT & PepsiCo, judges and other sponsors shall not be liable for any loss or injury resulting from participation in the Contest, acceptance or use of any prize, or any travel related thereto. YABT & PepsiCo, judges and other sponsors are not liable in the event that any portion of TIC Americas, event or the event broadcast is cancelled due to weather, fire, strike, acts of war or terrorism, or any other condition beyond their control (a "Force Majeure Event").

Registered Teams agree that YABT and PepsiCo have the sole right to decide all matters and disputes arising in TIC Americas and that all decisions of YABT and PepsiCo are final and binding. By acceptance of the award the Teams agree to release, indemnify and hold harmless YABT and PepsiCo judges and other sponsors, as well as each of their respective parent and affiliated companies or organization(s), and each of their employees, representatives, contractors, advertisers, YABT and PepsiCo from any and all liability, loss, damage, cost or claim relate to any allegation regarding the acceptance or use of their prize, including but not limited to the airing of the commercial Project.

13. Modifications of the Terms and Conditions of the Competition
YABT and PepsiCo can modify the Terms and Conditions of the Competition and Awards, including increasing or decreasing prizes according to sponsor contributions. YABT may also modify the dates of the Competition or suspend temporarily or definitively the execution of the Competition as considered appropriate. All the modifications to the actual Terms and Conditions will be published on the website www.ticamericas.net with a prior notification to the competitors. The current version that is posted on the www.ticamericas.net website is considered the applicable and final version.


Young Americas Business Trust
General Secretariat of the Organization of American States
1889 F Street NW                    Washington, D.C. 20006 - USA
Tel.: (202) 458-3512               Fax: (202) 458-3744
www.ticamericas.net                www.yabt.net
ticamericas@myybiz.net

For TIC Americas or other award sponsorship opportunities, contact:
Roy Thomasson, Chief Executive Officer
rthomasson@oas.org          Telephone 202-458-3641

Luis Viguria, Executive Director
lviguria@oas.org                 Telephone: 202-458-6452

Yerutí Méndez, Director, Deputy Executive Director
ymendez@oas.org               Telephone: +1 202-684-3510

For enquires about TIC Americas Rules, Terms, and Conditions, contact:
Carlos Mario López, Program Manager, Latin America
cmlopez@oas.org               Telephone: 202-458-3290

Brett Lashley, Program Manager, Caribbean
blashley@oas.org               Telephone: 202-458-6456